Archive for November, 2007

Save our Streets!

Tuesday, November 13th, 2007

Do you tut-tut at the degradation of your surroundings? A couple of years back (it seems), English Heritage launched the Save our Streets campaign and urged people to take an interest in their environment and record the state of our streets, lighting and signage. If only this campaign was promoted more widely and the results recorded. Are the streets near you scarred with bad repairs, usually with poor quality tarmac? Are they filthy with stains, chewing gum and rotting cigarette butts? Are they obstructed by wheely bins or badly parked cars? Are the signs broken or graffitied? Are there too many street lights? Too bright? Too dark?

Conduct a street audit near you and send it to your local councillor. They are elected by you and therefore have a responsibility to take note of your concerns. Find out who your local councillor is by searching according to your postcode at www.upmystreet.com.

The Cluetrain Manifesto

Tuesday, November 13th, 2007

Recently, I have become very interested in the concept of viral marketing, that is, using the power of word of mouth, human to human, to get messages and ideas across. The Cluetrain Manifesto sets out exactly how and why companies and organisations who like to act like companies, together with their platitudinous management speak and their computerised apologies and promises should take note of this movement. I found the following statement immensely powerful and inspiring:

“We are not seats or eyeballs or end users or consumers. We are human beings – and our reach extends your grasp. Deal with it.”